Dr Peter Steidl is the founder and Principal of Neurothinking.

Peter is a strategic consultant with a particular interest in neuromarketing. He has lived and worked in Austria, Germany, the United Kingdom and Australia, and has carried out assignments in 20 countries on five continents. His clients include Fortune Global 100 corporations, start-up companies, professional services firms, federal and state government agencies and not-for-profit organizations.

He has worked as a marketing academic, a researcher, an educator, an author and a speaker. So he understands brand theory. But he has also worked as an advertising, brand identity and media strategist; a business consultant; and a brand facilitator. So he’s been at the coal face and seen theory put into practice.

Peter sees himself as primarily an interpreter. He reads and consults widely – far beyond the usual marketing and business sources – and connects the dots between widely disparate inputs to create new insights and ideas. By interpreting what’s going on – not just in marketing but the world around us – he is able to see a bigger picture and translate it into meaningful strategies for the brands and businesses operating within it.

You can read Peter’s detailed biodata here.