Peter’s latest writing
Peter is a prolific writer of books and articles, using writing as a means of ordering his own thoughts and exploring new connections between concepts and ideas.
He has a passionate belief in the need for continual learning and development, and enjoys sharing his knowledge with clients through conference presentations, seminars, workshops and bespoke staff development programs.
Peter’s most recent books are:
Recent articles
To read Peter’s most recent articles, click on the links below:
Adnews article trilogy
- Marketers used to be hunters – what happened?
- How to become a lean, mean hunting marketing machine
- When and where to strike: the early warning system
WARC contributions
- Understanding the digital native’s brain: How marketers can respond
- Dopamine and the science of social media sharing
- Digital media changes young brains
Mumbrella
The Strategic Importance of Packaging, with Cameron McDiven, in Insights – Consumer Neuroscience in Business, NMSBA June 2016
The fear economy – how will you adapt to survive? with Carl MacInnes, Marketing, March 2016